UGC product placement
I reimagined a campaign for the new limited Rhode Lemontini launch. All elements featured in the scene are real products That can be purchased.
Personal study project.
Personal study project.
CONTENT PRODUCTION
Snippets from social media projects in wellness and lifestyle field.
My role: I create viral short-form video content. I track and analyze content trends across platforms like Reels, TikTok, and Shorts, using that insight to build weekly content plans and provide clear, actionable references for creators.
I write scripts that prioritize audience retention and engagement, monitor performance metrics such as reach, views, and watch time, and optimize accordingly.
My role: I create viral short-form video content. I track and analyze content trends across platforms like Reels, TikTok, and Shorts, using that insight to build weekly content plans and provide clear, actionable references for creators.
I write scripts that prioritize audience retention and engagement, monitor performance metrics such as reach, views, and watch time, and optimize accordingly.
Fashion work (AI & Design, art direction)
For this project, I used ComfyUI, Krea, and Runway Gen-4 to generate high-end fashion visuals based on a real product reference (the dresses). The goal was to recreate a hyper-realistic model wearing a specific dress, accurately reflecting its details from both front and back views using multiple image inputs and batch processing. I also optimized prompt flow, camera angle, and model posture to match luxury editorial aesthetics, and prepared prompts to animate the look in a cinematic way. This work showcases my ability to art-direct AI visuals with precision for fashion and commercial use.
My role: In addition to content creation, I work on positioning strategies for individual creators, aligning their public image with emerging trends and audience expectations. I also develop social media funnel strategies, designing warm-up sequences and engagement campaigns that help convert casual viewers into loyal fans.